Managing a pet boarding or daycare business can sometimes be difficult when you don’t have the right resources or know how to be successful. In the past few years, a lot about the industry has changed. Today more than ever, attracting clients (the right clients) requires a deeper understanding of who your customers are and the value they bring to your business.
Here are some of the top marketing trends that impact the way you do business:
Loyalty: Who are your customers? How often do they visit? How much money do they spend? These are all questions that pertain to the most important aspect of your customer’s journey with you. With competition increasing in almost every major market, your differentiation can simply be related to the personalized service you provide. We are not talking about a loyalty card or a points system. Simply, we are talking about genuinely understanding who your customers are, how often they spend and rewarding them for their loyalty.
Email: Email is by far one of the easiest and most cost effective ways to not only keep your customers up to date on the latest happenings at your daycare facility but also to get new customers to book services. If you are not using any current email platforms, consider signing up for one today. Popular services include Mailchimp or Constant Contact.
You can read more about setting up a successful email campaign by reading more here.
Referrals (Social): It use to be that people shared information about a certain business by asking friends on family for their advice i.e. “Word of Mouth.” Now, with social media, pet parents can get the information they need instantly. If done correctly, social media can help not only build awareness about your business but also drive new customers to the door. At the same time, social media can also be a deterrent for potential consumers if your reputation (reviews) are not positive.
Reputation Management: If you are not being proactive about listening to what your customers have to say, you might be losing business to your competitors that are. Reviews are a vital part of any business success. As hard as it may be to believe, Google Reviews, Yelp Review and now social reviews can truly impact purchasing decisions by consumers. Whether the review is positive or negative, responding not only shows a sense of responsibility but more importantly that you as a business owner cares about what your customers have to say. A survey done by Dimensional Research found that 90% of their respondents claimed that positive online reviews influenced their buying decisions, while 86% had responded saying that negative reviews impacted their decisions.
If you haven’t thought about or planned to implement any of these marketing tactics, it’s time to reassess. The success of your pet business lies in your ability to not only understand your existing customers but also your ability to reach new ones. For more information on how to effectively market your pet business, click here.