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According to the American Pet Products Association, millennials are now the primary pet parent demographic, overtaking baby boomers. Rather than starting families, millennials are instead opting to adopt a pet to satisfy their care taking needs. Given their growing prominence in the pet industry, maRead More
Did you know that millennials make up nearly 35% of the U.S. adult population today? Rather than starting families, millennials are opting to adopt pets to satisfy their care taking needs. Millennial buying power is a key trend that pet care providers cannot ignore. So how can personalized digitalRead More
The single most powerful recommendation that any business can receive is from an existing customer! Today, that recommendation has come in to form of social. Nearly 5 Billion people are actively connected via social networks such as Facebook, Twitter, Snap Chat and Instagram. Those same people haveRead More
Why use marketing automation software and how can it help my business grow? As your pet care business grows in 2017, so do the needs of the customers your are providing service to everyday. With competition increasing in your local area, service will become the differentiation that sets your businesRead More